How to Make Money from Instagram?
When we talk about business promotion, social media is always a point of discussion. No matter which niche you are selling to the target audience, social media channels can help you make an impression online.
Instagram is one of the most widely used social media channels with more than one billion active users. initially it was recognised as a photo-sharing app only, but today, people consider it a powerful marketing tool. Many businesses these days are using Instagram as a part of their overall marketing strategy to capture audience attention.
As per the latest stats, almost 60 percent of the Instagram users prefer this platform for discovering new products, 80% of them prefer to follow at least one brand. Moreover, 200 million Instagram users check out at least one business profile every day, and the important fact is that 60% of these profile visits are originated from non-followers.
No matter what kind of niche you are selling online, if you want to rule the market, you should start promoting your products on Instagram.
You will be happy to hear that Instagram offers so many ways to make money online. Not just business owners, even individuals can use this platform to earn considerable income.
Below I have listed some top tips on how to make money from Instagram:
Become an influencer:
Influencer marketing has become a popular trend these days. Stats reveal that almost 92% of the buyers make their purchase decisions by considering word of mouth recommendations, whereas 76% are likely to trust the content shared by their loved ones online. Furthermore, 82% of people ask their friends for referrals while making buying decisions.
Considering these stats, there is nothing wrong if brands elicit help from influencers to promote their brand or product. So, if you can become an influencer then you could attract the attention of several brands in your niche to promote their products. They can often pay considerable amounts. Since influencers are more likely to lead personalised campaigns, the majority of businesses trust this approach especially on a platform like Instagram.
Become a brand ambassador:
Although a brand ambassador is similar to an influencer in that they will have built up a significant following, a brand ambassador would only promote one product (or at least only one product in a given niche) rather than an influencer who would potentially promote any product. Companies that build up relationships with brand ambassadors will often provide their products for free to the ambassador as part of the package.
Promote affiliate links:
If you want to make more money using the Instagram platform, you can join some affiliate marketing programs. You will make commissions from sales that you generate. When affiliate marketing is done well, it can bring great returns in the long run. People consider affiliate marketing as one of the best solutions for passive income.
The solid audience base of Instagram is ideal for promoting affiliate offers. Make sure you use engaging captions on your Instagram posts that will motivate people to click.
Over the past few years, Instagram has turned into more of a potential sales machine. The audience makes use of this channel to discover new physical and digital products. The great news is that Instagram also offers various useful features such as product tags, shop buttons, in-app checkout and shoppable stickers to make the buying and selling process much simpler.
If you are interested in making money with Instagram, you could start a dropshipping business. Just place a call to action on your posts with a landing page link. You can sell almost any kinds of products here and potentially make a good profit.
Provide marketing services:
More and more brands prefer to use Instagram to target potential customers. As per recent stats, almost 2 million advertisers and 25 million businesses prefer using Instagram. If you have, or are prepared to learn, marketing skills, you can sell your services as an Instagram Marketing/Advertising Consultant and create quality campaigns for businesses to help them market their products using Instagram.
Create captions for Brands:
With many businesses trying to promote their niche on Instagram, they often find it difficult to stand out from their competitors. The fact is that big business brands already have a great, experienced social media marketing team, but small businesses lack this. If you have good writing skills, you can create eye-catching images/posts for them. Small businesses are always eager to hire such creative professionals and freelancers that can help them to get more traffic from Instagram.
Making Instagram stories:
Instagram stories are gaining more and more popularity online. These short-lived stories can make a great impact on the audience. There are almost 500 million people around the world that watch Instagram stories on a daily basis. You can use this platform to engage people towards the target landing page.
You can associate with different brands and start creating interesting stories for them. The masks and filters can further help to capture audience attention. If you are creative enough with this content development idea, you can definitely make great returns online.
How to Make Money from Instagram?: Summary
You won’t be surprised to hear that Instagram helps big celebrities to make millions of dollars. You can still capture some of that pie even as a beginner.
In order to estimate your potential earnings from Instagram, you should first calculate your engagement rate on this platform. The idea is to combine the total number of reactions in terms of comments and likes and divide them with your total number of followers. Even if you have a lower engagement rate, it is possible to make some improvements.
For instance, if you have 1000 followers, you may not be able to make a huge income, but there is always some scope. Brands usually prefer to pay $10 for every 1000 followers, but if the engagement is very high, the amount can even rise up to $500 per 1000 followers.
You can also start with a blog and link that back to your Instagram profile to divert more readers to your platform. Also, experts advise increasing your follower count up to 1 million (not easy I admit) with continuous efforts to enjoy more engagement. In order to grow your audience count, you should get creative with your content, posts and stories.
Start sharing very high-quality content to build and maintain your Instagram account. Also, start to post consistently so that people can stay tuned to your content and they see you are engaged with your followers/niche.
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